Israeli public diplomacy struggles to adapt to new social media landscape

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 IT SEEMS that Foreign Minister Gideon Sa’ar understands the immense challenge, as public diplomacy today is not merely a budget line item but an entire system of thinking, creativity, and a deep understanding of the new rules of the international game, says the writer. (photo credit: YONATAN SINDEL/FLASH90)
Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.

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